use phrases that show you have some knowledge of the sector.write in the first person (use ‘I’, not ‘she’ or ‘he’ when talking about yourself).It can attract employers who are hiring, or recruiters who are looking for people on their behalf.

Your summary on LinkedIn is a chance to let people know more about you once they have read your headline. It should be enough to get them to read more about you or connect with you on LinkedIn.

Make your headline attract the kind of employers you want to work with. It can also be shown to your network’s contacts. It may be the only information people see when you comment on people’s posts. This can get the attention of a recruiter, employer, or anyone in your network. You have 120 characters to create a headline that promotes who you are to your network.

have your face in the centre of the frame.

Your profile photo should be a recent professional image, and: Your profile will be easier for employers to find if you complete all sections. Once you have signed up, LinkedIn will guide you through how to create a profile. You may need to create a new email account that is simple, using only your name. Do not use inappropriate references in your email address. To sign up for a free LinkedIn account you’ll need a professional sounding email address. This short video by LinkedIn shows the benefits of using the site.

get advice and support from experienced professionals.

learn more about work you are interested in.

LinkedIn is a free, professional social networking site. Follow our guide on how to create a LinkedIn profile to build your network and boost your job search.

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